“By preparing content in advance, you minimize delays, ensure the website reflects your brand accurately, and allow the web designer to focus on creating a visually appealing and functional design.”
Having your content ready (or a clear plan for its creation) is critical to ensuring your website design is cohesive and aligns with your message. Here’s how to prepare:
1. Audit and Organize Existing Content
Review current materials (e.g., brochures, old websites, presentations) for usable content.
Organize content by pages or sections (e.g., Home, About, Services, Blog, Contact).
Identify gaps where new content needs to be created or updated.
2. Create a Content Plan
Text/Copy: Write or commission text for each page that reflects your brand voice and targets your audience.
Example: Use clear, action-oriented language for CTAs like “Shop Now” or “Contact Us.”
Images and Graphics**: Select high-quality visuals that enhance your message. This includes:
Product images for e-commerce.
Photos of team members for the About page.
Custom graphics or icons to illustrate services.
Videos: If videos are part of your plan, ensure they are professionally produced and compressed for web use.
3. Outline the Content for Each Page
Homepage: Highlight your main offering, key features, or services with engaging visuals.
About Page: Share your story, mission, values, and team photos.
Services/Products Page: Detail offerings with clear descriptions, pricing, or features.
Contact Page: Include a form, phone number, email, and address if applicable.
Blog/Resources: Prepare at least a few articles or resources if you plan to launch with a blog section.
4. Ensure Consistency Across Content
Use the same tone, formatting, and style throughout.
Check grammar and spelling to avoid errors that could affect credibility.
5. Optimize for SEO
Research and incorporate relevant keywords for each page.
Use descriptive, keyword-rich titles and meta descriptions.
Optimize images with alt tags and proper file names.
6. Set a Plan for Content Creation if Unready
Decide whether to hire a copywriter, photographer, or graphic designer to fill content gaps.
Set clear deadlines to ensure the content aligns with the project timeline.
7. Use a Centralized System
Store your content in a shared folder or platform (e.g., Google Drive, Dropbox) so the web designer can access it easily.
Label files clearly (e.g., “About Page Text” or “Product Image – Red Sweater”).