“By finding and documenting inspiration, you provide your web designer with a clear vision to start with, making it easier to craft a website that aligns with your preferences and business objectives.”
Before engaging a web designer, identifying websites you admire is an excellent way to communicate your preferences and provide direction for the project. Here’s how to approach this step effectively:
1. Explore Websites in Your Industry
Look at competitors’ websites to understand industry standards and trends.
Note features that resonate with your audience, such as layouts, navigation styles, or functionalities.
2. Broaden Your Search
Explore websites outside your industry for unique design ideas.
Focus on creativity, user experience, or innovative elements that could set your site apart.
3. Identify Key Elements You Like
For each website you admire, consider the following:
Design Aesthetics:
Colors, typography, and visual hierarchy.
Overall mood and style (e.g., minimalist, bold, playful).
User Experience:
How intuitive the navigation is.
The placement of calls-to-action (CTAs) and key information.
Features and Functionality:
E-commerce tools, search bars, animations, or interactive elements.
Integration of videos, galleries, or blogs.
4. Take Notes and Screenshots
Write down what stands out on each site:
Example: “I like how the homepage slider highlights different products.”
Capture screenshots or bookmark pages to share with your designer.
5. Assess What Doesn’t Work
Identify things you dislike or find frustrating on other sites, such as:
Slow-loading pages or cluttered layouts.
Poor mobile responsiveness.
Sharing these insights helps your designer avoid similar pitfalls.
6. Create a Mood Board or Inspiration File
Compile your favorite website examples and screenshots into a document or digital board (e.g., Pinterest, Canva, or Figma).
Include annotations or short descriptions explaining why you like each element.
7. Stay True to Your Brand
Ensure that the inspiration aligns with your brand identity and goals.
Example: If your brand is professional and minimalist, avoid overly colorful or playful designs.